Some people would identify this date straight away as being April fools day but that didn't stop the BBC fooling the entire nation that Spaghetti grew on trees/bushes. See:
An article on the BBC's website (recently added) concerning this documentary reads:
"The BBC has received a mixed reaction to a spoof documentary broadcast this evening about spaghetti crops in Switzerland.
The hoax Panorama programme, narrated by distinguished broadcaster Richard Dimbleby, featured a family from Ticino in Switzerland carrying out their annual spaghetti harvest.
It showed women carefully plucking strands of spaghetti from a tree and laying them in the sun to dry.
But some viewers failed to see the funny side of the broadcast and criticised the BBC for airing the item on what is supposed to be a serious factual programme.
Others, however, were so intrigued they wanted to find out where they could purchase their very own spaghetti bush.
Exotic delicacy
Spaghetti is not a widely-eaten food in the UK and is considered by many as an exotic delicacy.
Mr Dimbleby explained how each year the end of March is a very anxious time for Spaghetti harvesters all over Europe as severe frost can impair the flavour of the spaghetti.
He also explained how each strand of spaghetti always grows to the same length thanks to years of hard work by generations of growers.
This is believed to be one of the first times the medium of television has been used to stage an April Fools Day hoax."
Above I have highlighted some reasons given by the BBC as to why this probably fooled people, however here are 5 reasons why I believe this documentary fooled the nation :
More posts shall be coming shortly, most have been saved as drafts for a while and just need tweaking then shall be up! Apologies for the blog traffic to come in the next couple of days!
- Television was used for important announcements, this would have been seen as something serious to many people.
- The narrator was Richard Dimbleby who was a distinguished broadcaster.
- Dimbleby remains calm the entire time and has a very serious tone, he talks in detail about the crop, the process and the problems they face.
- Their is actual footage to accompany Dimbleby's speech, it shows Swiss woman reaching to pick the crop and laying in in baskets and they look fully serious during the entire film.
- This was a feature of 'Panorama' a prestigious British program which was always very serious so people had no reason to believe this was a false broadcast.
Personal Susceptibility (Cantrill, 1947)
How susceptible a person/a nation is to believing something is real (when it is fake) is said to be down to these seven things:
- Social insecurity (unemployment, political oppression.)
- Personal phobias.
- Amount of worry.
- Lack of self confidence.
- Fatalism (belief in fate, destiny).
- Religiosity (belief in faith).
- Frequency of church attendance.
This could be applied to this incident in that:
- Social insecurity - not much, Priminister of this time Harold Macmillan actually said that most people in Britain had "never had it so good". There could have been personal problems at home however for many people and of course there would have still been unemployment.
- Personal phobias - I wouldn't say that phobias would come into this incident so much but a lot of people were unaware of where Spaghetti came from and as it said in the BBC Article a lot of people saw it as a 'foreign dish'. So I guess it could play on peoples fear of the unknown?
- Amount of worry - if people believed it was true and then spoke to other people who believed it was true it was more likely to confirm peoples beliefs. This wasn't something with a high level of worry which could have possibly made it more believable?
- Lack of self confidence - People with low self confidence may be more susceptible to believing things because they have a lack of faith in their own judgement?
- Fatalism - if people believe in destiny then they may not see that people are making jokes and believe that this information is being given to them as part of their journey and they have no reason to doubt it.
- Religiosity - it could be said that if people believe in God they would also believe highly regarded things such as news broadcast to them.
- Frequency of church attendance - as stated in above points, if people are religious and believe something to be true (that a lot of people would have seen) then when they go to church it is a chance for people to discuss it which encourages the belief. If you don't attend as frequently you may not talk about it with as many people.
So, according to Cantrill these are the reasons why people may be susceptible to believing things that are untrue. This can be applied to the example I've given in some respects so it would be fair to say that his theory has points that are quite frequently proven true.
And now to finish this post... a fun, short video that I found that highlights 10 hoaxes that have successfully fooled large amounts of people:
More posts shall be coming shortly, most have been saved as drafts for a while and just need tweaking then shall be up! Apologies for the blog traffic to come in the next couple of days!